Wall Murals Create Atmosphere And More Sales
The Proper Atmosphere Breeds The Proper Customer Experience
A study published in the Journal of the Academy of Marketing Science (Volume 22, Number 4, 328-339) states that:
Retailers facing an increasingly competitive marketplace are finding it more difficult to differentiate their stores solely on the basis of merchandise, price, promotion, or location. The store itself, however, can offer a unique atmosphere, or environment, that may influence the consumer's patronage decision…Store environment has also been found to be one of several inputs into the consumer's global store image, or overall attitude toward the store … Furthermore, store image is an important part of the store choice decision ...
Darden, Ordem, and Darden (1983) found that consumers' beliefs about the physical attractiveness of a store had a higher correlation with patronage intentions than did merchandise quality, general price level, or selection.

Overall Attitude Towards Your Store = Direct Effect On Bottom Line!
If that’s not reason to update your business’ environment, I don’t know what is. SignGrafx provides retail establishments with a full gamut of products that help create a pleasant and engaging atmosphere for your customers. But the highest impact and the most awe inspiring of your options are our custom wall murals. Our custom wall murals are produced in panels, much like wallpaper, so SignGrafx custom wall murals can cover virtually any size wall. Your ability to design custom wall murals doesn’t end there; you can use virtually any image on your custom wall murals, as long as it meets our file specifications. and you understand the DPI (Dots Per Inch) that you're going to need for your viewing distance. If you have any questions about what files you require, you should call us (1-800-392-9860) or
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Invest In Your Own Success
Custom wall murals are an investment in your brand image which will pay off for years to come. SignGrafx custom wall murals are produced with UV resistant inks and coatings and can last 5-10 years without fading under normal conditions and when properly installed. Don’t want to invest in a permanent installation, such as a painted wall mural, when you may change locations in the future? With Signgrafx, it’s not even an issue; our custom wall murals are made from commercial grade wall canvas, so they are easily removed and re-installed.
Restaurants Benefit from Wall Mural Ambiance
Decorating a restaurant? Signgrafx custom wall murals are ready for use in the food service industry. Our custom wall murals are produced on fire, mildew, and stain resistant wall covering material. They are just as easily cleaned as the wall they cover, using only soapy water and a cloth or sponge. Food service is an industry in which businesses can live or die based on ambience. Just ask yourself, would you rather eat spaghetti while looking at a wall, or a stunning view of a rolling Italian countryside? Imagine eating sushi while looking out on an endless ocean of crystal blue water. Greek food by the Parthenon, pizza by the leaning tower of Pisa, fish ‘n’ chips at Stonehenge, with Signgrafx custom wall murals, the possibilities are endless, and all are within your grasp.
Improve Your Customer Experience And See Your Sales Increase
Have an idea for your custom wall murals, or just want to know more? Give Signgrafx a call at 1-800-935-9860 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it today. You’ll speak with a friendly and experienced professional right who lives and works in the US, who will provide you with all the possibilities for making your location an exciting environment your customers will enjoy again and again.


